business plan for dyson - 3488 Words

Contents 1.0 Introduction 3 2. Corporate Objectives 4 3) Market Overview 5 4) Marketing Audit: Internal and External 6 4.1) Marketing Mix of the New Product Line 6 4.2) SWOT Analysis of Dyson Company 7 Strengths 7 Weaknesses 8 Opportunities 8 Threats 9 4.3 PEST Analysis of the UK 9 4.4) Porter’s Five Forces 10 5) Assumptions 11 6) Promotions 11 7) Alternative Plans 12 8) Promotional Programme 12 9) Measurement and Control 13 Appendices 13 References: 15 1.0 Introduction Vacuum cleaners are among the household appliances that are earning global popularity. The market of vacuum cleaners was a bit low before 2010, but the market has risen steadily. This prospect shows that innovations and improvements on vacuum†¦show more content†¦The Company objective acts a guideline to the employees, to innovate products that will be launched in the market. The development and launching of the new products process is a short-term objective, and will take one year. In the first three months, the product will be developed and tested within the company. After this, the product will be taken to the potential buyers, in order to seek their feedback, concerning the product. This will help in making the necessary amendments, in order to enhance the experience of the customers. Dyson has a culture of creativity and innovation, which originated from its founder (Gottlieb 38). The employees are highly encouraged and empowered to be innovative, which has enhanced the success of the company, in the dynamic business environment. Being a highly innovative Company, Dyson will ensure that the new vacuum cleaners will meet the needs of the consumers. In addition, Dyson culture of innovation will come in handy, in case the product is not profitable as initially presumed. This means that the Company can find other alternative products within a shorter time, since they continuously innovate and improve on their products. 3) Market Overview The vacuum cleaner market has become more globalised, compared to other household appliances. Dyson Company is targeting the bag less vacuum market, which according to Jose has great growth prospects. Jose further argues that there is an increase inShow MoreRelatedTo What Extent Should the Strategic Decision-Making Be Mainly Determined by the Interests of the Shareholders Rather Than the Broader Range of Stakeholders?1012 Words   |  5 Pagesorganisation. The stakeholder approach means that the business focuses on the needs of its main stakeholders. These can include the local community, employees, customers and suppliers and can focus on environmental issues, regular orders and security of employment. In contrast to this the shareholders approach focuses on giving a good sized dividend to shareholders, which means the business objectives would be based on getting more profit. When Dyson moved its manufacturing to Malaysia to be closerRead MoreTypes Of Training Methods That Can Be Used By Different Organizations1504 Words   |  7 PagesThis training is designed to take two days, the first day we shall look at the various sources of business finances and their implications on the business. The following day we shall look at the tax effects on the various sources of funds to the business. There are different types of training methods that can be used by different organizations. For our case we are going to learn about how business entities can be able to source their finances, manage their finances so that they can meet their financialRead MoreEssay on Performance Measurement Systems in Business571 Words   |  3 PagesBusiness firms may seem to be similar, relying on guide of organizational models. However, in practice, all business is unique, functioning as a distinct arrangement of organizational models, designs and practices. Adoptation of any plan is all to support ‘’inimitable’’ business strategy. Performance measurement is critical in assessing organization overall performance and results are used for strategic planning to develop range of strategies (Tapinos Dyson, 2005) for achievement of sustainableRead MoreInternal Sources Of Finance Are1491 Words   |  6 Pages â€Å"Organic growth†- This is when the business sponsors itself to grow and develop. It can be attained through: Generating increasing sales- increasing in revenue to increase the overall gain. Use of retained profit- reinvesting retained profit back in the business. Sale of assets- facilitateRead MoreWorking As A Contracts Coordinator At Triacle Clinical Services1352 Words   |  6 Pageschallenging was the fact that the negotiating parties differed in working culture and values. On one occasion, I had to deliver a very difficult message to the other party. We wanted to terminate a contract with them, but also wished to continue doing business together on other matters. However, this contract was a focal point for my opponent, therefore it was likely that they would refuse engaging with our client in the future. What I aimed for in my negotiation was to build a positive relationshipRead MoreThe Global Tourism Industry Is Growing998 Words   |  4 Pagesexisting market and expand a new market for the potential customers from the world.† However, with the ongoing shrinking of profits and an increasing number of competitors, Mr. S realized that to find a proper strategic plan was necessary and urgent for the company. SWOT, as a business-assessment tool, helps management analyze its strengths, weaknesses, opportunities and threats (Berg Pietersma, 2015). Regardless of its limited merit, SWOT analyses are popularly applied in the reports of market researchRead MoreStrategic Leadership And Organisational Strategic Direction3503 Words   |  15 PagesIntroduction Adopting the right strategy is fundamental to the success of a business. Strategic decisions determine what products a firm will offer, which markets it will compete in and how it will compete. These decisions usually involve heavy investment and high levels of new markets, taking over competitors or redefining the business purpose are all strategic decisions. Companies have to modify their strategies in response to changes in the market or competitors actions. To operate and manageRead MoreThe Internet, is it a privilege or a necessity?700 Words   |  3 PagesThe Internet, is it a privilege or a necessity? Dyson contends that there is an unequal access to computers because the computer and software industries are being forced to â€Å"upgrade their products constantly and new products remain out of the reach of the poor.† (Dyson, 1997) Barbour’s article simply states, â€Å"once we allow technology to define the good life, we have excluded many important human values from consideration.† (Barbour, 1993) The Internet, is it a privilege or a necessity? For myRead MoreDyson Case Study3532 Words   |  15 PagesCOMPETITIVE ADVANTAGE 3 ENTERPRISE SYSTEM 4 ACQUISITION OF AN ES (ERP) 5 IMPLEMENTING ERP SYSTEM 5 THE ADVICE IMPLEMENTATION AND CHANGE 6 COCLUSION 6 REFERENCE 7 INTRODUCTION In reaction to global pressures Dyson planned to launch itself into international business. This report is written to advise the board of the company on the benefits of using Information Resources and Enterprise system to compete effectively and efficiently thereby having a competitive advantage in the IndustryRead MoreDysons Air Multiplier: Flaws and Functions3322 Words   |  14 PagesPPP Dyson s Air Multiplier: Flaw as Function Inventor and entrepreneur James Dyson used a defect in the Airblade drier as the springboard for an innovative table fan By  Reena Jana James Dyson, the British engineer and  entrepreneur  best known for his bright-orange high-tech vacuum cleaners and hand driers, is relaxing on a couch in a hotel suite overlooking Midtown Manhattan. Across from him, on a coffee table, sits what looks like a modern sculpture: a simple ring of plastic set atop a sturdy

Growing up A Journey of One’s Identity Free Essays

It is inevitable that people age. Every human being, and every being for that matter, grows old. Age is a natural phenomenon that cannot be avoided. We will write a custom essay sample on Growing up: A Journey of One’s Identity or any similar topic only for you Order Now Part of growing up is discovering one’s identity. As people age, they constantly undergo a process where they mold themselves into unique individuals. Every experience that a person goes through influences his personality, his character, and his identity. It is through such experiences that people get to see who they really are. Triumphs and failures in life are vital for they help strengthen the character of the person. In a way, when an individual goes through an experience, he is shaping his character regardless of the outcome of his endeavor. From childhood to adulthood, every experience brings forth a certain lesson that is inculcated in the individual’s being. These lessons are what define the individual for they directly affect the person that they are. The development of the person and the journey of self-discovery as a person grows up are discussed not merely in the various fields of science. Literature too has its share of works of art that provide an input of how growing up involves the molding and shaping of the person’s identity. Although not directly discussed, literature highlights how the journey of aging is in parallel with an individual’s journey towards defining an identity of his own. In Mary E. Wilkins’ short story, â€Å"Mistaken Charity,† the journey of two women through age and time is told. Moreover, it shows how their aging coincides with their realization of who they really are. Harriet and Charlotte are two sisters who never marry. Their life is built on their work and on their struggle to survive. However, as age catches up with them, and their aged bodies can no longer stand their own lines of work, they begin to realize that they are not all about their work. When given a chance to move out of their tattered house and into a better life, they discover that it is their experiences living in that house that defines who they are. They are not used to the life in the â€Å"Home† for it does not feel like home to them. This is what drove Charlotte to say, â€Å"O Lord, Harrià ©t†¦ let us go home. I can’t stay here no ways in this world. I don’t like their vittles, an’ I don’t like to wear a cap; I want to go home and do different. The currants will be ripe, Harrià ©t. O Lord, thar was almost a chink, thinking about ’em. I want some of ’em; an’ the Porter apples will be gittin’ ripe, an’ we could have some apple-pie. This here ain’t good.† (Wilkins, 148) This shows how no matter how much better another life seems to be, people will always go back to their old way of life for the life they have gotten used to defines who they really are. Another story that show how growing up means defining who you really are is told in Nathaniel Hawthorne’s â€Å"Young Goodman Brown.† The story tells of how one experiences that Goodman Brown went through in his young days completely changed his outlook on life. His journey through the forest wherein he met the mysterious figure which many associate with the devil may indeed be a dream. However, that experience opened his eyes to the reality that people may not be what they perceive him to be. The good Christians that he thought they were may actually simply be a cover-up of their real selves. Although it could be a dream, the experience was enlightening for Goodman Brown. More importantly, it was very influential in molding the personality of Brown and his outlook on life. After the experience, Goodman Brown ended up becoming a cynic. He was always wondering whether the people around him were who they really were. In fact, Goodman Brown even began to doubt the sincerity of his wife, whom he used to love and trust dearly. After the said event,   Ã‚  he turned into a cynic, wary and pessimistic of his wife and his faithfulness and fidelity. The last paragraph of the story explains the effect that the experience in the forest had on him. In the said paragraph it was stated: â€Å"A stern, a sad, a darkly meditative, a distrustful, if not a desperate man did he become from the night of that fearful dream. On the Sabbath day, when the congregation were singing a holy psalm, he could not listen because an anthem of sin rushed loudly upon his ear and drowned all the blessed strain. When the minister spoke from the pulpit with power and fervid eloquence, and, with his hand on the open Bible, of the sacred truths of our religion, and of saint-like lives and triumphant deaths, and of future bliss or misery unutterable, then did Goodman Brown turn pale, dreading lest the roof should thunder down upon the gray blasphemer and his hearers†¦Ã¢â‚¬  (Hawthorne, 127) The stories provide evidence of how experiences mold and shape the identity and personality of the individual. Both Goodman Brown and the sisters demonstrated how they are made by their experiences. Thus, it can be said that growing up and aging is a process of defining one’s self. It is a process of discovery brought about by life experiences where lessons are learned and imbedded in one’s way of life. Works Cited: Hawthorne, Nathaniel. â€Å"Young Goodman Brown.† Literature and society: An introduction to fiction, poetry, drama, nonfiction. 4th ed. Eds. Pamela Annas, Robert Rossen. Upper Saddle River, N.J.: Prentice Hall, 2007, pp 117-127. Wilkins, Mary. â€Å"Mistaken Charity.† Literature and society: An introduction to fiction, poetry, drama, nonfiction. 4th ed.   Eds. Pamela Annas, Robert Rossen. Upper Saddle River, N.J.: Prentice Hall, 2007, pp 140-150. How to cite Growing up: A Journey of One’s Identity, Essay examples

The Rise and Fall of Jimi Hendrix Essay Example For Students

The Rise and Fall of Jimi Hendrix Essay Jimi Hendrix, the greatest guitarist in rock history, revolutionized the sound of rock. In 1967, the Jimi Hendrix Experience rocked the nation with their first album, Are You Experienced? Hendrixs life was cut short by the tragedy of drugs in 1970, when he was only twenty seven years old. In these three years the sound of rock changed greatly, and Hendrixs guitar playing was a major influence. Jimi was born in Seattle, Washington on November 27, 1942. As a young boy, whenever the chance came, Jimi would try to play along with his R ; B records. However, music was not his life long dream. At first, the army was. In the late 1950s, Hendrix enlisted in the 101st Airborne Division. After sustaining a back injury during a jump, he received a medical discharge. After his army career came to an abrupt end, he decided to go into the music field. By this time he had become an accomplished guitarist, and was soon to become known as the greatest guitarist ever (Stambler, pg. 290). We will write a custom essay on The Rise and Fall of Jimi Hendrix specifically for you for only $16.38 $13.9/page Order now However, he did not start out at the top. Jimi started out playing as part of the back-up for small time R ; B groups. It did not take long before his work was in demand with some of the best known artists in the field, such as B.B. King, Ike and Tina Turner, Solomon Burke, Jackie Wilson, Littler Richard, Wilson Pickett, and King Curtis (Clifford, pg. 181). Using the name Jimmy James, he toured with a bunch of R ; B shows, including six months as a member of James Browns Famous Flames (Stambler, pg. 290). At the Cafe Wha! in New York, in 1966, Hendrix decided to try singing. Jimi lucked out when a man by the name of Charles Chas Chandler from Eric Burdons Animals heard him at the club and thought he was sensational. When Chas heard him again later that year, he talked Jimi into moving to England where he would really get the chance to start his career (Stambler, pg. 290). Along with Chas, Hendrix auditioned some musicians to complete the new Hendrix group. They choose Mitch Mitchell, a fantastic drummer, and Noel Redding, one of Englands best guitar and bass players (Stambler, pg. 290). In 1966, at the Olympia in Paris, the Experience debuted. One year later, the Experience was breaking attendance records right and left at European clubs. When the Monkees toured England in 1967, they heard Jimi and liked him. The Monkees asked Hendrix to join them on their tour through the U.S., and Jimi was on his way home (Stambler, pg. 290). Jimis erotic stage actions, suggestive lyrics, and guitar- smashing antics did not go over well with the Monkees fans or many adults. Being criticized over and over again forced the Experience to be dropped from the tour (Stambler, pg. 290). This however did not get Hendrix down. By the end of the year, the group was invited to the Monterey Pop Festival. Jimi won a standing ovation for the nerve-shattering sounds from the groups nine amplifiers and eighteen speakers, topped by Jimi dousing his guitar with lighter fluid and burning it (Stambler, pg. 291). Hendrix became popular overnight, and his shows became standing room only. His stage acts were so wild, Time magazine described it as: He hopped, twisted and rolled over sideways without missing a twang or a moan. He slung the guitar low over swiveling hips, or raised it to pick the strings with his teeth; he thrust it between his legs and did a bump and grind, crooning: oh, baby, come on now, sock it to me.For a symbolic finish, he lifted the guitar and flung it against the amplifiers. Time (April 25, 1968). His specialty became the way he used feedback, which up until now was an undesired sound. Using his guitar and the feedback it created, he was able to generate sounds which were used to his advantage in creating his unique style. This style is copied today by modern rock artists; however, this style is duplicated today with the use of special equipment, such as synthesizers. .u26bcc57a3dde3e9a989bce82f9a4f5e8 , .u26bcc57a3dde3e9a989bce82f9a4f5e8 .postImageUrl , .u26bcc57a3dde3e9a989bce82f9a4f5e8 .centered-text-area { min-height: 80px; position: relative; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 , .u26bcc57a3dde3e9a989bce82f9a4f5e8:hover , .u26bcc57a3dde3e9a989bce82f9a4f5e8:visited , .u26bcc57a3dde3e9a989bce82f9a4f5e8:active { border:0!important; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 .clearfix:after { content: ""; display: table; clear: both; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u26bcc57a3dde3e9a989bce82f9a4f5e8:active , .u26bcc57a3dde3e9a989bce82f9a4f5e8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 .centered-text-area { width: 100%; position: relative ; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u26bcc57a3dde3e9a989bce82f9a4f5e8:hover .ctaButton { background-color: #34495E!important; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 .u26bcc57a3dde3e9a989bce82f9a4f5e8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u26bcc57a3dde3e9a989bce82f9a4f5e8:after { content: ""; display: block; clear: both; } READ: The Sun Dance EssayAre You Experienced?, Electric Ladyland, Axis:

Creating Your College Wish List

Creating Your College Wish List Figuring out where to apply to college is exciting, but it can be a major challenge. After all, there are over 3,000 four-year colleges in the United States, and each school has its own unique strengths and defining features. Fortunately, you can rather easily narrow down your search to a much more manageable number of colleges with the help of our series, Creating Your College Wish List. Youll find a variety of articles, sorted in easy-to-follow sections  that will guide you in the college selection process. Whether youre doing a national or regional search, whether you care most about engineering or the beach, or the most selective and prestigious colleges in the country, youll find articles here that feature top schools that speak to your interests. Every college applicant has different criteria for selecting schools, and the categories featured here capture some of the most common selection factors. The articles are organized to focus first on  topics that will be relevant to all college applicants, and later sections are more specialized. Read below to learn which sections will be most relevant to your own college search.   Tips for Narrowing Down Your College List   The first step in coming up with your college wish list is to figure out what type of school you want to attend.  Understanding Different Kinds of Colleges  begins with an article that discusses 15 factors to consider when choosing a school. Along with the quality of the academics, you should consider a schools student / faculty ratio, financial aid resources, research opportunities, graduation rates, and more. Its also important to figure out if youll flourish at a small college or a large university. If youre a solid A student with strong SAT or ACT scores, be sure to look through the articles in the second section, The Most Selective Colleges.  Youll find a detailed list of the countrys most selective colleges and universities  as well as lists of the colleges that tend to top the national rankings. Whether youre looking for a top public university or one of the best liberal arts colleges, youll find information on a range of impressive schools.   Selectivity, of course, doesnt tell the whole story when choosing a college. Under  Best Schools by Major or Interest,  youll find articles  focused  on particular interests whether they be academic or co-curricular. Are you looking for a top engineering school? Or perhaps you want a college with a strong equestrian program. This third section can help guide your college search. Other colleges have a Distinct Student Body that might appeal to you. In the fourth section, youll find articles featuring schools with specialized missions including the top womens colleges and top historically black colleges and universities. The great majority of college students attend a school thats within a days drive from home. If youre restricting your search to a particular geographic region, youll find guidance in Best Colleges by Region.  Whether you want to learn about the top New England colleges or best schools on the West Coast, youll find an article identifying the top schools in your chosen area. If youre not a straight A student or your SAT or ACT scores are sub-par, dont worry. In  Great Schools for Mere Mortals,  youll find top colleges for B students and a list of test-optional colleges that dont consider standardized test scores when making admissions decisions. A Final Word on Creating Your College List Keep in mind that words like top and best are highly subjective, and the best school for your particular strengths, interests, goals, and personality may very well be a college that isnt at the top of the national rankings. Once youre found the colleges that match your selection criteria, make sure your list includes a realistic mix of match, reach, and safety schools. Many of the schools featured here are highly selective, and plenty of students with strong grades and standardized test scores get rejected.   You should always shoot for the top, but make sure you have a contingency plan. You dont want to find yourself in the spring of senior year with no acceptance letters.

Free Online Public Schools for Kentucky Students, K-12

Free Online Public Schools for Kentucky Students, K-12 Kentucky offers resident students the opportunity to take online public school courses for free. Below is a list of no-cost online schools currently serving elementary and high school students in Kentucky. In order to qualify for the list, schools must meet the following qualifications: classes must be available completely online, they must offer services to state residents, and they must be funded by the government. Virtual schools listed may be charter schools, state-wide public programs, or private programs that receive government funding. List of Kentucky Online Charter Schools and Online Public Schools Kentucky Virtual High School - Now Defunct Online Charter Schools and Online Public Schools Many states now offer tuition-free online schools for resident students under a certain age (often 21). Most virtual schools are charter schools; they receive government funding and are run by a private organization. Online charter schools are subject to fewer restrictions than traditional schools. However, they are reviewed regularly and must continue to meet state standards. Some states also offer their own online public schools. These virtual programs generally operate from a state office or a school district. State-wide public school programs vary. Some online public schools offer a limited number of remedial or advanced courses not available in brick-and-mortar public school campuses. Others offer full online diploma programs. A few states choose to fund seats for students in private online schools. The number of available seats for online high schools may be limited and students are usually asked to apply through their public school guidance counselor. Choosing a Kentucky Online Public School When choosing an online public school, look for an established program that is regionally accredited and has a track record of success. Be wary of new schools that are disorganized, are unaccredited, or have been the subject of public scrutiny.

Marketing Communication Tools Essay Example | Topics and Well Written Essays - 2250 words

Marketing Communication Tools - Essay Example Marketers and researchers in the field of marketing communication has observed that marketing communication has stayed in the core functional area of businesses and proved to be as vital asset for the organization as its financial resources are (Khosla, 2010). Schultz et al. (2004) identified the importance of marketing communication and the need to diversify use of marketing communication tools and stated that: â€Å"An approach concerns the integration of a wide range of activities and functions that influence and impact upon dynamic information flows between an organization and its stakeholders.   Because in reality consumers integrate all messages received from an organization. Thus, even if the organization has transmitted uncoordinated messages to the same consumer, that consumer will aggregate and integrate those messages according to some pattern. Unfortunately, in some cases, the criteria chosen by the consumer to make such integration can harm the organization and associ ated brand value. Hence the company must be able to manage the process according to its own interests and strategic purposes† (Schultz et al., 2004). Considering the importance of marketing communication tools and the diversified use of these tools, highlighted by Schultz, it can be asserted that the modern business environment might bring a number of challenges to the business. Due to the increased competition in the market place and the requirement of extensive marketing research to promote brands and services, organizations are compelled to adopt an alternative approach which focuses on using multiple sources of marketing and promotion and ensures healthy... The report stresses that marketers and researchers evaluate the benefits a business might achieve by selecting a communication medium. For this purpose, extensive market research is required which helps the market researchers to determine consumers’ preferences and their accessibility to different communication mediums. Once the medium is decided, the researcher then move on to weigh the benefits that an organization perceive it would achieve by selecting the said medium. This reportmakes a conclusion that the criteria to select an efficient marketing communication tool is to carry out a need analysis. The outcome of the need analysis would communicate to the marketers of a business about the expectations and perceptions of the consumers in the market place. Moreover, the organization can also select marketing communication tools on the basis of its targeting strategy. Suppose, if an organization is targeting youth for its energy drink offerings, it would select social network medium to interact with the target market and influence their behavior. While basing their decisions on the target markets and its dynamics for selecting marketing communication tools, organizations must asses its ability to be creative in the marketing campaign and be distinctive in creating compelling marketing pitch. The author of the paper talks that As the business environment and marketing challenges are new with every passing day, it becomes essential for organizations to integrate marketing communication in the core organization functions. Businesses would ensure that that each and every activity of the organization is carried out in a manner, that it markets the organizational values, norms, culture, products and services to the target audience.

Who were the anasazi Essay Example | Topics and Well Written Essays - 250 words

Who were the anasazi - Essay Example The Anasazi lived in masonry villages that hosted sacred places where they offered sacrifices to their gods. Indeed, this cultural group had many gods. The masonry villages occupied the edges of Chaco Canyons. Apparently, access to the masonry villages was via rock climbing or by a rope. The Anasazi were farmers where they planted beans and other cereals in the dry land where corn was the stable food. They stored water in ditches that enabled them to survive during the dry seasons. Additionally, they were hunters and gatherers who sought to safeguard their families from drought-related effects. However, very little information about the Anasazi culture is available since archeologists can only find indirect evidence regarding Anasazi’s life. Indeed, archaeologists argue about various aspects of the Anasazi culture. For example, nobody can explain why the Anasazi deserted the Four Corners. Nevertheless, archaeologists agree that the Anasazi left many dwelling sites especially c liff