World War II Essay Example for Free

World War II Essay II (WWII), 120,000 Japanese Americans, US residents or not, were constrained out of the west coast after the assault of Pearl Harbor. President Franklin D. Roosevelt gave Executive Order 9066 which permitted nearby military officers to set up rejection zones from which any or all people might be prohibited. Americans of Japanese plunge were persuasively interned in various camps in the US. The military felt this was a fundamental activity to forestall any surveillance and professional Japanese activities in the west coast. Notwithstanding the mass departure, various Japanese Americans served in the military powers. Truth be told, the 442nd Regimental Combat Team (RCT) is the most exceptionally finished unit in US military history. Asian segregation The victimization the Asians in the United States began even route before the detainment of Japanese Americans in WWII. In the late 1900s, laws were passed that unequivocally denied Japanese to become residents of the US. They couldn't have a place where there is their own and were not permitted to wed outside their race. They could just purchase homes in specific territories and were denied to work in specific enterprises. The Immigration Act of 1924 expressed that outsiders who were ineligible for citizenship would not be permitted to move to the United States. At the point when Japan had been building up its frontier rule in the twentieth century, updates on ruthlessness of Japan came into the US. Specifically, Japans colonization of China was generally denounced by the US government. Thus, restrictions on oil and supplies were set on Japan. The Second Sino-Japanese War in 1937 further fortified the counter Japanese conclusion of the Americans particularly when observer reports of brutality arrived at the nation. The counter Japanese estimation arrived at its pinnacle when the shocking assault on Pearl Harbor happened on December 7, 1941. This instigated the United States to take up arms against the Japanese Empire. This displeasure was further fuelled by how Japanese rewarded American and other western detainees of war, the Bataan Death March, and the Kamikaze assaults on American boats. Internment Executive Order 9066 Starting 1939, the Federal Bureau of Investigation (FBI) had been assembling data on noticeable individuals from the Japanese people group. These information in the Custodial Detention Index (CDI) were utilized to group the people as indicated by their conceivable risk to the nation. A couple of hours after the Pearl Harbor assault, the Attorney General, given a presidential cover authority, declared that the FBI, utilizing the data in the CDI, would confine risky foe outsiders who may place the security of the country in peril. Some accepted that Japan would dispatch an assault on the west coast. Numerous authorities questioned the dedication of the Japanese living around there, their decisions for the most part dependent on racial inclination. They likewise dreaded a potential altering of water framework or illegal conflagration. The doubt to the ethnic Japanese was increasingly fortified by the way that a considerable lot of them were instructed in Japan, where schools underlined veneration for the Emperor. This planted doubt of undercover work by the Japanese Americans. On December 30, the Attorney General approved assaults even without search and warrant captures to all places of Japanese ancestry gave that there is in any event one Japanese outsider. General John L. DeWitt, boss of the Western Defense Command, upheld the expulsion of foe outsiders from zones in the west coast. He demanded that there indicated damage by the Japanese Americans. Albeit different organizations, for example, the FBI, found no proof of such a case, their reports were smothered by high authorities. DeWitts proposal effectively advanced toward the War Department who promptly affirmed it. At the point when President Franklin Roosevelt was introduced the request, he promptly marked the request without talking with the Cabinet. His help of the internment was an incredible demonstration of help to the Americans that would be compensating in the coming political race. Rejection, evacuation, and confinement On February 19, 1942, Executive Order 9066 approved the Army to assign military regions from which any individual might be prohibited. Despite the fact that there was no express order to clear the Japanese Americans, the request was done uniquely to individuals of Japanese family line. The Italians Americans and German Americans, whose nations of beginning were likewise at war with the partners of the United States, didn't encounter a similar destiny as the Japanese Americans. On March 11, the Office of the Alien Property Custodian was given optional authority over outsider property interests. A significant number of the benefits were solidified, causing monetary trouble for the individuals influenced and blocking them from moving out of the rejection zones. On March 24, Public Proclamation No. 3 implemented a time limitation from 8:00 pm to 6:00 am for all adversary outsiders and individuals of Japanese heritage inside the military territories. A couple of days after the fact, another announcement restricted them from leaving Military Area No. 1, which is the whole Pacific coast to around 100 miles inland, until a request permits them to leave. On May 3, Japanese Americans were requested to live in the get together focuses until moved to migration focuses. The unwarranted mass expulsion of the Japanese Americans occurred around 8 months. Japanese Americans lost the greater part of their properties since they were permitted to bring just what they could convey, for example, apparel and belongings. Numbered labels were given to them as a methods for their ID and their effects. Occupants of twelve Latin American nations with Japanese heritage were additionally interned to US internment camps. After WWII, the vast majority of the Japanese Latin Americans were not permitted to come back to their nations and rather were ousted to Japan, where they endured hardships as Japan was seriously harmed by the war. Of in excess of a hundred thousand Japanese Americans exposed to the mass expulsion program of the administration, 66% of them were US residents by birth. Cultivating as a reason for hostile to Japanese opinions Much of the bias against the Japanese Americans was increased because of the ability of the Japanese in the agribusiness business. Being shrewd individuals, they in the long run had their own homesteads and different organizations. Various flourishing organizations claimed by Japanese Americans were solid rivals in the rural business. The Japanese Americans had created modern methods for water system that permitted the development of organic products, vegetables, and blossoms on lands that couldn't be utilized for cultivating already. The original Japanese Americans, the Issei, to be sure flourished in the twentieth century, yet their destiny turned when they lost their ranch during the internment. This, in any case, satisfied the white ranchers as they could assume control over Japanese homesteads. Since the Japanese Americans were expelled from their ranches, workers were expected to assume control over the terrains of the Japanese. Settlements from the Mexican outskirt began coming to Mexico. In any case, a great many Nisei, offspring of original Japanese that were US-conceived, were as yet expected to spare the cultivating business so a great many them were discharged from camps. Be that as it may, for the Japanese Americans who stayed in camp, they strived to water and develop fruitless terrains in regions close to the internment camps. In light of their difficult work, they had the option to assemble ranch handles that are as yet profitable until the present.

Abortion Essay Example | Topics and Well Written Essays - 1500 words - 2

Fetus removal - Essay Example In the United States of America a significant part of the enactment identifying with Abortion has been set by legal activism for example as court decisions. While the exertion of the congress to determine the contention on a lawful establishment is welcome, it is judicious to address on the off chance that only they can settle so enormous and delicate an issue. To perceive how wide extending the contention is, basically consider the way that the Pro-Life and Pro-Choice activists lean toward various wording in their contentions. In this way, ‘Pro-Choice’ is deciphered to mean ‘Anti-Life’ and Pro-lifers consider the terms ‘fetus’ and ‘embryo’ dehumanizing; while in the restricting camp, alluding to the embryo as a ‘unborn child’ is believed to be excessively enthusiastic (Wikipedia). The laws identifying with premature birth in this country is gotten from the Supreme Court administering on the well known Roe Vs Wade preliminary. That this decision isn't acknowledged by everything is built up by the way that there are numerous US expresses that have passed different ‘Trigger Laws’ which would come enthusiastically if and when the Roe Vs Wade administering is toppled (Reuters). Women's activists today view against abortionist battle as an immediate encroachment on their conceptive opportunity (Willis). In the event that the human hatchling is announced as an individual from the snapshot of origination, at that point it suggests that all premature births regardless of the setting would add up to murder and thus would be illicit according to the law. This is an exceptionally solid good contention and is the beginning stage for all discussions on fetus removal and has accomplished the middle stage in many gatherings (Willis). Different techniques for consistent derivation have been utilized to reach from here to the last advance. Thomson has guessed various circumstances and in every ha considered the moral inquiry of whether the life of a baby is a higher priority than the life of its mom. For each situation that he has speculated, he has

The Benefits of Yoga for Stress Management

The Benefits of Yoga for Stress Management Stress Management Management Techniques Physical Techniques Print The Benefits of Yoga for Stress Management By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Updated on January 16, 2020 Klaus Vedfelt / Getty Images More in Stress Management Management Techniques Physical Techniques Relaxation Time Management Effects on Health Situational Stress Job Stress Household Stress Relationship Stress Dating back over 5,000 years, yoga is considered by many to be the oldest defined practice of self-development. The methods of classical yoga include ethical disciplines, physical postures, breathing control and meditation. Traditionally an Eastern practice, it’s now becoming popular in the West. In fact, many companies, especially in Britain, are seeing the benefits of yoga, recognizing that relaxed workers are healthier and more creative, and are sponsoring yoga fitness programs.   Many studies have found that a little yoga in the morning, at night, or even on a lunch break, can minimize stress and increase productivity. It is believed that yoga is so effective for stress relief because, aside from the physical benefits that yoga brings, it encourages a good mood, an increase in mindfulness, and a healthy dose of self-compassion.?? Stress-Relief Techniques Involved in Yoga Many of the popular techniques found to reduce stress derive from yoga: Controlled breathingMeditationPhysical movementMental imageryStretching Yoga, which derives its name from the word, “yoke”â€"to bring togetherâ€"does just that, bringing together the mind, body, and spirit. But whether you use yoga for spiritual transformation or for stress management and physical well-being, the benefits are numerous. Effects on the Body The following is only a partial list of yoga’s benefits: Reduced stress and anxiety??Sound sleepReduced cortisol levelsImprovement of many medical conditionsAllergy and asthma symptom relief??Lower blood pressureSmoking cessation help??Lower heart rateSpiritual growthSense of well-beingReduced muscle tensionIncreased strength and flexibilitySlowed aging process Yoga’s benefits are so numerous, it gives a high payoff for the amount of effort involved. What’s Involved With Yoga? The practice of yoga involves stretching the body and forming different poses while keeping breathing slow and controlled. The body becomes relaxed and energized at the same time. There are various styles of yoga, some moving through the poses more quickly, almost like an aerobic workout, and other styles relaxing deeply into each pose. Some have a more spiritual angle, while others are used purely as a form of exercise. Benefits Virtually everyone can see physical benefits from yoga, and its practice can also give psychological benefits, such as stress reduction and a sense of well-being, and spiritual benefits, such as a feeling of connectedness with God or Spirit, or a feeling of transcendence. Certain poses can be done just about anywhere and a yoga program can go for hours or minutes, depending on one’s schedule. There are several mechanisms in yoga that have an effect on stress levels, meaning there are multiple ways that yoga can minimize your stress levels.  Studies show that the most effective ways in which yoga targets stress are by lifting your mood (or positive affect), by allowing for increased mindfulness, and by increasing self-compassion.?? By simultaneously getting us into better moods, enabling us to be more focused on the present moment, and by encouraging us to give ourselves a break, yoga is a very effective stress reliever.   Drawbacks Yoga does require some commitment of time and is more difficult for people with certain physical limitations. Some people feel self-conscious doing some of the poses. Also, yoga classes can be expensive  although it is possible, albeit perhaps more challenging, to learn from a book or video. Comparison to Stress Reduction Methods As yoga combines several techniques used for stress reduction, it can be said to provide the combined benefits of breathing exercises, stretching exercises, fitness programs, meditation practice, and guided imagery, in one technique. However, for those with great physical limitations, simple breathing exercises, meditation, or guided imagery might be a preferable option and provide similar benefits. Yoga also requires more effort and commitment than taking pills or herbs for stress reduction. How to Get Started Yoga classes can be wonderful for beginners--you will be surrounded by others of all levels of expertise and ability, and you will have someone talking you through the process and helping you to learn the correct forms. Aside from taking a class, there are several useful apps that can help you with yoga, and this site contains many useful videos and articles to help you learn everything you need to know to make the practice of yoga a regular part of your life.

Immigration Reform Should Not Be Eligible For Work...

The Supreme Court will announce their decision in June 2016 on the Obama’s administration proposal regarding immigration reform actions. If passed, the actions will allow millions of undocumented immigration to be eligible for work authorization. This will also effect the implementation of the Deferred Actions for Parents of Americans, Lawful Permanent Residents, and an expansion on Deferred Action for Childhood Arrivals, which affects teens and young adults raised in the U.S but born outside the country. If passed these actions will allow eligible participants to get temporary lawful presence and several other benefits. This is currently affecting 4.3 million immigrations who have been waiting at least a year to know what their fate is. There is a lot of controversy coming from the Republican party they claim that the president excessed his executive power in announcing these actions. Immigration CQ Researcher After a research study was conducted that claimed immigration growth impacted the U.S economy in a positive way many states took matter into their own hands. They started passing laws that attracted immigrants to their states since they saw lack of progression for immigration reform in congress. In 2013 some states started allowing undocumented immigrants to obtain drivers license, while other states, like Oregon, allowed in state college tuition for undocumented students. A research study conducted by Bipartisan Policy Center in October 2013 revealed that ifShow MoreRelatedIllegal Immigration Is A Problem For The United States1361 Words   |  6 PagesIllegal immigration has been a problem for the United States for a long time. This is not a new phenomenon and thousands of illegal immigrants have come into US through either the Mexico border, the Pacific Ocean, or through many other ways. Some people entered in country legally through a visit visa, but then have stayed illegally an d are working in various places. Illegal immigration is a double enclosed sword; one hand it provide the local economy with cost benefits as the illegal immigrants areRead MoreThe Terrorist Attacks On September 11868 Words   |  4 PagesSeptember 11, 2001 affected American perspectives on many issues, including immigration. A total of 20 foreign terrorists were involved, 19 of whom took part in the attacks that caused the deaths of 2,977 victims, most of them civilians. The terrorists had entered the United States on tourist or student visas. Four of them, however, had violated the terms of their visas. The attack exposed long-standing weaknesses in the U.S. immigration system that included failures in the areas of visa processing, internalRead MoreIllegal Immigration Is A Serious Problem Because It Affects The Overall Vision Of Immigration1057 Words   |  5 PagesThe displacement of people from their place of origin to other places, areas or countries (immigration), has always existed. These shifts or changes of residence occur for a variety of reasons: search of food, settlement of new lands, horror of wars, political causes, ect. Today most immigration to the U.S is Mexican and other Central America countries, for needs work or family connections. According to MPI estimates, about 8.1 million (71 percent of the total unauthorized population) unauthorizedRead MoreWhy Did Americans Need The Immigration Reform Essay2278 Words   |  10 PagesWhy did Americans need the immigration reform build in the first place? Mexican immigrants have been coming to the United States throughout this country through history, but it was a guest worker program that started after World War II that set a stage for patterns for legal immigration we still see today. From 1942 to 1964, the â€Å"Bracero Program†, a guest worker program that brought 400,000 agricultural employers per year to the United States. This program had issues such as worker abuse and lowRead MoreTh e Debate On Immigration Reform958 Words   |  4 Pagessurrounding the Development, Relief, and Education for Alien Minors, or DREAM Act, brought about legal, ethical, and logistical concerns. Illegal immigration and the population unauthorized alien in the United States were key issues in the ongoing debate on immigration reform. However, the benefits of this bill outweighed its disadvantages. Immigration policies in the United States concerning undocumented workers are strict and direct. 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Election, And The U.s.839 Words   |  4 PagesImmigration is one of several top priority issues in the 2016 U.S. elections, and the U.S. badly needs a new immigration plan. â€Å"President Obama announced on Nov. 20, 2014 a series of executive actions that grants up to five million unauthorized immigrants protection from deportation.† ( Parlapiano, Alicia) Under this order, currently unauthorized immigrants would benefit greatly, despite Congress s disturbing lack of support in this area. However, this new, executive-ordered program is on holdRead MoreUndocumented Students1332 Words   |  6 PagesUndocumented Students Undocumented immigrants are foreign nationals who enter the United States without authorization or enter legally but remain in the United States without authorization. Undocumented youth and students usually have no role in the decision to come to this country; they are usually brought to this country by their parents or relatives. Brought by their parents to the U.S. as minors, many before they had reached their teens, they account for about one sixth of the total undocumentedRead MoreThe Need for Migratory Reform878 Words   |  4 Pagesdoesnt have authorization to be living in the USA. He is not a special case. There are approximately 11.5 million of individuals living in the United States without authorization, and it is just an estimate according to the Pew Hispanic Center. Besides of the human tragedy this millionaire number conceal, it shows the failure in the current migratory laws. Such laws with the time have become obsolete leading the country to a human crisis and a socio-economic problem; thus, an immigrant reform must beRead MoreIllegal Immigration And The United States1486 Words   |  6 PagesIllegal immigration has been an issue in the United States for a long time so the issues that come with it should not be a surprise. America was established on the basis of newcomers settling here from abroad. Recently though, thousands of illegal immigrants have come into the U.S. through either the Mexico border, the Pacific Ocean, or the Gulf of Mexico which has created a new an unanticipated issue for the U.S., in the past immigrants came from Europe and pass ed through the Ellis Island station

business plan for dyson - 3488 Words

Contents 1.0 Introduction 3 2. Corporate Objectives 4 3) Market Overview 5 4) Marketing Audit: Internal and External 6 4.1) Marketing Mix of the New Product Line 6 4.2) SWOT Analysis of Dyson Company 7 Strengths 7 Weaknesses 8 Opportunities 8 Threats 9 4.3 PEST Analysis of the UK 9 4.4) Porter’s Five Forces 10 5) Assumptions 11 6) Promotions 11 7) Alternative Plans 12 8) Promotional Programme 12 9) Measurement and Control 13 Appendices 13 References: 15 1.0 Introduction Vacuum cleaners are among the household appliances that are earning global popularity. The market of vacuum cleaners was a bit low before 2010, but the market has risen steadily. This prospect shows that innovations and improvements on vacuum†¦show more content†¦The Company objective acts a guideline to the employees, to innovate products that will be launched in the market. The development and launching of the new products process is a short-term objective, and will take one year. In the first three months, the product will be developed and tested within the company. After this, the product will be taken to the potential buyers, in order to seek their feedback, concerning the product. This will help in making the necessary amendments, in order to enhance the experience of the customers. Dyson has a culture of creativity and innovation, which originated from its founder (Gottlieb 38). The employees are highly encouraged and empowered to be innovative, which has enhanced the success of the company, in the dynamic business environment. Being a highly innovative Company, Dyson will ensure that the new vacuum cleaners will meet the needs of the consumers. In addition, Dyson culture of innovation will come in handy, in case the product is not profitable as initially presumed. This means that the Company can find other alternative products within a shorter time, since they continuously innovate and improve on their products. 3) Market Overview The vacuum cleaner market has become more globalised, compared to other household appliances. Dyson Company is targeting the bag less vacuum market, which according to Jose has great growth prospects. Jose further argues that there is an increase inShow MoreRelatedTo What Extent Should the Strategic Decision-Making Be Mainly Determined by the Interests of the Shareholders Rather Than the Broader Range of Stakeholders?1012 Words   |  5 Pagesorganisation. The stakeholder approach means that the business focuses on the needs of its main stakeholders. These can include the local community, employees, customers and suppliers and can focus on environmental issues, regular orders and security of employment. In contrast to this the shareholders approach focuses on giving a good sized dividend to shareholders, which means the business objectives would be based on getting more profit. When Dyson moved its manufacturing to Malaysia to be closerRead MoreTypes Of Training Methods That Can Be Used By Different Organizations1504 Words   |  7 PagesThis training is designed to take two days, the first day we shall look at the various sources of business finances and their implications on the business. The following day we shall look at the tax effects on the various sources of funds to the business. There are different types of training methods that can be used by different organizations. For our case we are going to learn about how business entities can be able to source their finances, manage their finances so that they can meet their financialRead MoreEssay on Performance Measurement Systems in Business571 Words   |  3 PagesBusiness firms may seem to be similar, relying on guide of organizational models. However, in practice, all business is unique, functioning as a distinct arrangement of organizational models, designs and practices. Adoptation of any plan is all to support ‘’inimitable’’ business strategy. Performance measurement is critical in assessing organization overall performance and results are used for strategic planning to develop range of strategies (Tapinos Dyson, 2005) for achievement of sustainableRead MoreInternal Sources Of Finance Are1491 Words   |  6 Pages â€Å"Organic growth†- This is when the business sponsors itself to grow and develop. It can be attained through: Generating increasing sales- increasing in revenue to increase the overall gain. Use of retained profit- reinvesting retained profit back in the business. Sale of assets- facilitateRead MoreWorking As A Contracts Coordinator At Triacle Clinical Services1352 Words   |  6 Pageschallenging was the fact that the negotiating parties differed in working culture and values. On one occasion, I had to deliver a very difficult message to the other party. We wanted to terminate a contract with them, but also wished to continue doing business together on other matters. However, this contract was a focal point for my opponent, therefore it was likely that they would refuse engaging with our client in the future. What I aimed for in my negotiation was to build a positive relationshipRead MoreThe Global Tourism Industry Is Growing998 Words   |  4 Pagesexisting market and expand a new market for the potential customers from the world.† However, with the ongoing shrinking of profits and an increasing number of competitors, Mr. S realized that to find a proper strategic plan was necessary and urgent for the company. SWOT, as a business-assessment tool, helps management analyze its strengths, weaknesses, opportunities and threats (Berg Pietersma, 2015). Regardless of its limited merit, SWOT analyses are popularly applied in the reports of market researchRead MoreStrategic Leadership And Organisational Strategic Direction3503 Words   |  15 PagesIntroduction Adopting the right strategy is fundamental to the success of a business. Strategic decisions determine what products a firm will offer, which markets it will compete in and how it will compete. These decisions usually involve heavy investment and high levels of new markets, taking over competitors or redefining the business purpose are all strategic decisions. Companies have to modify their strategies in response to changes in the market or competitors actions. To operate and manageRead MoreThe Internet, is it a privilege or a necessity?700 Words   |  3 PagesThe Internet, is it a privilege or a necessity? Dyson contends that there is an unequal access to computers because the computer and software industries are being forced to â€Å"upgrade their products constantly and new products remain out of the reach of the poor.† (Dyson, 1997) Barbour’s article simply states, â€Å"once we allow technology to define the good life, we have excluded many important human values from consideration.† (Barbour, 1993) The Internet, is it a privilege or a necessity? For myRead MoreDyson Case Study3532 Words   |  15 PagesCOMPETITIVE ADVANTAGE 3 ENTERPRISE SYSTEM 4 ACQUISITION OF AN ES (ERP) 5 IMPLEMENTING ERP SYSTEM 5 THE ADVICE IMPLEMENTATION AND CHANGE 6 COCLUSION 6 REFERENCE 7 INTRODUCTION In reaction to global pressures Dyson planned to launch itself into international business. This report is written to advise the board of the company on the benefits of using Information Resources and Enterprise system to compete effectively and efficiently thereby having a competitive advantage in the IndustryRead MoreDysons Air Multiplier: Flaws and Functions3322 Words   |  14 PagesPPP Dyson s Air Multiplier: Flaw as Function Inventor and entrepreneur James Dyson used a defect in the Airblade drier as the springboard for an innovative table fan By  Reena Jana James Dyson, the British engineer and  entrepreneur  best known for his bright-orange high-tech vacuum cleaners and hand driers, is relaxing on a couch in a hotel suite overlooking Midtown Manhattan. Across from him, on a coffee table, sits what looks like a modern sculpture: a simple ring of plastic set atop a sturdy

Growing up A Journey of One’s Identity Free Essays

It is inevitable that people age. Every human being, and every being for that matter, grows old. Age is a natural phenomenon that cannot be avoided. We will write a custom essay sample on Growing up: A Journey of One’s Identity or any similar topic only for you Order Now Part of growing up is discovering one’s identity. As people age, they constantly undergo a process where they mold themselves into unique individuals. Every experience that a person goes through influences his personality, his character, and his identity. It is through such experiences that people get to see who they really are. Triumphs and failures in life are vital for they help strengthen the character of the person. In a way, when an individual goes through an experience, he is shaping his character regardless of the outcome of his endeavor. From childhood to adulthood, every experience brings forth a certain lesson that is inculcated in the individual’s being. These lessons are what define the individual for they directly affect the person that they are. The development of the person and the journey of self-discovery as a person grows up are discussed not merely in the various fields of science. Literature too has its share of works of art that provide an input of how growing up involves the molding and shaping of the person’s identity. Although not directly discussed, literature highlights how the journey of aging is in parallel with an individual’s journey towards defining an identity of his own. In Mary E. Wilkins’ short story, â€Å"Mistaken Charity,† the journey of two women through age and time is told. Moreover, it shows how their aging coincides with their realization of who they really are. Harriet and Charlotte are two sisters who never marry. Their life is built on their work and on their struggle to survive. However, as age catches up with them, and their aged bodies can no longer stand their own lines of work, they begin to realize that they are not all about their work. When given a chance to move out of their tattered house and into a better life, they discover that it is their experiences living in that house that defines who they are. They are not used to the life in the â€Å"Home† for it does not feel like home to them. This is what drove Charlotte to say, â€Å"O Lord, Harrià ©t†¦ let us go home. I can’t stay here no ways in this world. I don’t like their vittles, an’ I don’t like to wear a cap; I want to go home and do different. The currants will be ripe, Harrià ©t. O Lord, thar was almost a chink, thinking about ’em. I want some of ’em; an’ the Porter apples will be gittin’ ripe, an’ we could have some apple-pie. This here ain’t good.† (Wilkins, 148) This shows how no matter how much better another life seems to be, people will always go back to their old way of life for the life they have gotten used to defines who they really are. Another story that show how growing up means defining who you really are is told in Nathaniel Hawthorne’s â€Å"Young Goodman Brown.† The story tells of how one experiences that Goodman Brown went through in his young days completely changed his outlook on life. His journey through the forest wherein he met the mysterious figure which many associate with the devil may indeed be a dream. However, that experience opened his eyes to the reality that people may not be what they perceive him to be. The good Christians that he thought they were may actually simply be a cover-up of their real selves. Although it could be a dream, the experience was enlightening for Goodman Brown. More importantly, it was very influential in molding the personality of Brown and his outlook on life. After the experience, Goodman Brown ended up becoming a cynic. He was always wondering whether the people around him were who they really were. In fact, Goodman Brown even began to doubt the sincerity of his wife, whom he used to love and trust dearly. After the said event,   Ã‚  he turned into a cynic, wary and pessimistic of his wife and his faithfulness and fidelity. The last paragraph of the story explains the effect that the experience in the forest had on him. In the said paragraph it was stated: â€Å"A stern, a sad, a darkly meditative, a distrustful, if not a desperate man did he become from the night of that fearful dream. On the Sabbath day, when the congregation were singing a holy psalm, he could not listen because an anthem of sin rushed loudly upon his ear and drowned all the blessed strain. When the minister spoke from the pulpit with power and fervid eloquence, and, with his hand on the open Bible, of the sacred truths of our religion, and of saint-like lives and triumphant deaths, and of future bliss or misery unutterable, then did Goodman Brown turn pale, dreading lest the roof should thunder down upon the gray blasphemer and his hearers†¦Ã¢â‚¬  (Hawthorne, 127) The stories provide evidence of how experiences mold and shape the identity and personality of the individual. Both Goodman Brown and the sisters demonstrated how they are made by their experiences. Thus, it can be said that growing up and aging is a process of defining one’s self. It is a process of discovery brought about by life experiences where lessons are learned and imbedded in one’s way of life. Works Cited: Hawthorne, Nathaniel. â€Å"Young Goodman Brown.† Literature and society: An introduction to fiction, poetry, drama, nonfiction. 4th ed. Eds. Pamela Annas, Robert Rossen. Upper Saddle River, N.J.: Prentice Hall, 2007, pp 117-127. Wilkins, Mary. â€Å"Mistaken Charity.† Literature and society: An introduction to fiction, poetry, drama, nonfiction. 4th ed.   Eds. Pamela Annas, Robert Rossen. Upper Saddle River, N.J.: Prentice Hall, 2007, pp 140-150. How to cite Growing up: A Journey of One’s Identity, Essay examples

The Rise and Fall of Jimi Hendrix Essay Example For Students

The Rise and Fall of Jimi Hendrix Essay Jimi Hendrix, the greatest guitarist in rock history, revolutionized the sound of rock. In 1967, the Jimi Hendrix Experience rocked the nation with their first album, Are You Experienced? Hendrixs life was cut short by the tragedy of drugs in 1970, when he was only twenty seven years old. In these three years the sound of rock changed greatly, and Hendrixs guitar playing was a major influence. Jimi was born in Seattle, Washington on November 27, 1942. As a young boy, whenever the chance came, Jimi would try to play along with his R ; B records. However, music was not his life long dream. At first, the army was. In the late 1950s, Hendrix enlisted in the 101st Airborne Division. After sustaining a back injury during a jump, he received a medical discharge. After his army career came to an abrupt end, he decided to go into the music field. By this time he had become an accomplished guitarist, and was soon to become known as the greatest guitarist ever (Stambler, pg. 290). We will write a custom essay on The Rise and Fall of Jimi Hendrix specifically for you for only $16.38 $13.9/page Order now However, he did not start out at the top. Jimi started out playing as part of the back-up for small time R ; B groups. It did not take long before his work was in demand with some of the best known artists in the field, such as B.B. King, Ike and Tina Turner, Solomon Burke, Jackie Wilson, Littler Richard, Wilson Pickett, and King Curtis (Clifford, pg. 181). Using the name Jimmy James, he toured with a bunch of R ; B shows, including six months as a member of James Browns Famous Flames (Stambler, pg. 290). At the Cafe Wha! in New York, in 1966, Hendrix decided to try singing. Jimi lucked out when a man by the name of Charles Chas Chandler from Eric Burdons Animals heard him at the club and thought he was sensational. When Chas heard him again later that year, he talked Jimi into moving to England where he would really get the chance to start his career (Stambler, pg. 290). Along with Chas, Hendrix auditioned some musicians to complete the new Hendrix group. They choose Mitch Mitchell, a fantastic drummer, and Noel Redding, one of Englands best guitar and bass players (Stambler, pg. 290). In 1966, at the Olympia in Paris, the Experience debuted. One year later, the Experience was breaking attendance records right and left at European clubs. When the Monkees toured England in 1967, they heard Jimi and liked him. The Monkees asked Hendrix to join them on their tour through the U.S., and Jimi was on his way home (Stambler, pg. 290). Jimis erotic stage actions, suggestive lyrics, and guitar- smashing antics did not go over well with the Monkees fans or many adults. Being criticized over and over again forced the Experience to be dropped from the tour (Stambler, pg. 290). This however did not get Hendrix down. By the end of the year, the group was invited to the Monterey Pop Festival. Jimi won a standing ovation for the nerve-shattering sounds from the groups nine amplifiers and eighteen speakers, topped by Jimi dousing his guitar with lighter fluid and burning it (Stambler, pg. 291). Hendrix became popular overnight, and his shows became standing room only. His stage acts were so wild, Time magazine described it as: He hopped, twisted and rolled over sideways without missing a twang or a moan. He slung the guitar low over swiveling hips, or raised it to pick the strings with his teeth; he thrust it between his legs and did a bump and grind, crooning: oh, baby, come on now, sock it to me.For a symbolic finish, he lifted the guitar and flung it against the amplifiers. Time (April 25, 1968). His specialty became the way he used feedback, which up until now was an undesired sound. Using his guitar and the feedback it created, he was able to generate sounds which were used to his advantage in creating his unique style. This style is copied today by modern rock artists; however, this style is duplicated today with the use of special equipment, such as synthesizers. .u26bcc57a3dde3e9a989bce82f9a4f5e8 , .u26bcc57a3dde3e9a989bce82f9a4f5e8 .postImageUrl , .u26bcc57a3dde3e9a989bce82f9a4f5e8 .centered-text-area { min-height: 80px; position: relative; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 , .u26bcc57a3dde3e9a989bce82f9a4f5e8:hover , .u26bcc57a3dde3e9a989bce82f9a4f5e8:visited , .u26bcc57a3dde3e9a989bce82f9a4f5e8:active { border:0!important; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 .clearfix:after { content: ""; display: table; clear: both; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u26bcc57a3dde3e9a989bce82f9a4f5e8:active , .u26bcc57a3dde3e9a989bce82f9a4f5e8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 .centered-text-area { width: 100%; position: relative ; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u26bcc57a3dde3e9a989bce82f9a4f5e8:hover .ctaButton { background-color: #34495E!important; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u26bcc57a3dde3e9a989bce82f9a4f5e8 .u26bcc57a3dde3e9a989bce82f9a4f5e8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u26bcc57a3dde3e9a989bce82f9a4f5e8:after { content: ""; display: block; clear: both; } READ: The Sun Dance EssayAre You Experienced?, Electric Ladyland, Axis:

Creating Your College Wish List

Creating Your College Wish List Figuring out where to apply to college is exciting, but it can be a major challenge. After all, there are over 3,000 four-year colleges in the United States, and each school has its own unique strengths and defining features. Fortunately, you can rather easily narrow down your search to a much more manageable number of colleges with the help of our series, Creating Your College Wish List. Youll find a variety of articles, sorted in easy-to-follow sections  that will guide you in the college selection process. Whether youre doing a national or regional search, whether you care most about engineering or the beach, or the most selective and prestigious colleges in the country, youll find articles here that feature top schools that speak to your interests. Every college applicant has different criteria for selecting schools, and the categories featured here capture some of the most common selection factors. The articles are organized to focus first on  topics that will be relevant to all college applicants, and later sections are more specialized. Read below to learn which sections will be most relevant to your own college search.   Tips for Narrowing Down Your College List   The first step in coming up with your college wish list is to figure out what type of school you want to attend.  Understanding Different Kinds of Colleges  begins with an article that discusses 15 factors to consider when choosing a school. Along with the quality of the academics, you should consider a schools student / faculty ratio, financial aid resources, research opportunities, graduation rates, and more. Its also important to figure out if youll flourish at a small college or a large university. If youre a solid A student with strong SAT or ACT scores, be sure to look through the articles in the second section, The Most Selective Colleges.  Youll find a detailed list of the countrys most selective colleges and universities  as well as lists of the colleges that tend to top the national rankings. Whether youre looking for a top public university or one of the best liberal arts colleges, youll find information on a range of impressive schools.   Selectivity, of course, doesnt tell the whole story when choosing a college. Under  Best Schools by Major or Interest,  youll find articles  focused  on particular interests whether they be academic or co-curricular. Are you looking for a top engineering school? Or perhaps you want a college with a strong equestrian program. This third section can help guide your college search. Other colleges have a Distinct Student Body that might appeal to you. In the fourth section, youll find articles featuring schools with specialized missions including the top womens colleges and top historically black colleges and universities. The great majority of college students attend a school thats within a days drive from home. If youre restricting your search to a particular geographic region, youll find guidance in Best Colleges by Region.  Whether you want to learn about the top New England colleges or best schools on the West Coast, youll find an article identifying the top schools in your chosen area. If youre not a straight A student or your SAT or ACT scores are sub-par, dont worry. In  Great Schools for Mere Mortals,  youll find top colleges for B students and a list of test-optional colleges that dont consider standardized test scores when making admissions decisions. A Final Word on Creating Your College List Keep in mind that words like top and best are highly subjective, and the best school for your particular strengths, interests, goals, and personality may very well be a college that isnt at the top of the national rankings. Once youre found the colleges that match your selection criteria, make sure your list includes a realistic mix of match, reach, and safety schools. Many of the schools featured here are highly selective, and plenty of students with strong grades and standardized test scores get rejected.   You should always shoot for the top, but make sure you have a contingency plan. You dont want to find yourself in the spring of senior year with no acceptance letters.

Free Online Public Schools for Kentucky Students, K-12

Free Online Public Schools for Kentucky Students, K-12 Kentucky offers resident students the opportunity to take online public school courses for free. Below is a list of no-cost online schools currently serving elementary and high school students in Kentucky. In order to qualify for the list, schools must meet the following qualifications: classes must be available completely online, they must offer services to state residents, and they must be funded by the government. Virtual schools listed may be charter schools, state-wide public programs, or private programs that receive government funding. List of Kentucky Online Charter Schools and Online Public Schools Kentucky Virtual High School - Now Defunct Online Charter Schools and Online Public Schools Many states now offer tuition-free online schools for resident students under a certain age (often 21). Most virtual schools are charter schools; they receive government funding and are run by a private organization. Online charter schools are subject to fewer restrictions than traditional schools. However, they are reviewed regularly and must continue to meet state standards. Some states also offer their own online public schools. These virtual programs generally operate from a state office or a school district. State-wide public school programs vary. Some online public schools offer a limited number of remedial or advanced courses not available in brick-and-mortar public school campuses. Others offer full online diploma programs. A few states choose to fund seats for students in private online schools. The number of available seats for online high schools may be limited and students are usually asked to apply through their public school guidance counselor. Choosing a Kentucky Online Public School When choosing an online public school, look for an established program that is regionally accredited and has a track record of success. Be wary of new schools that are disorganized, are unaccredited, or have been the subject of public scrutiny.

Marketing Communication Tools Essay Example | Topics and Well Written Essays - 2250 words

Marketing Communication Tools - Essay Example Marketers and researchers in the field of marketing communication has observed that marketing communication has stayed in the core functional area of businesses and proved to be as vital asset for the organization as its financial resources are (Khosla, 2010). Schultz et al. (2004) identified the importance of marketing communication and the need to diversify use of marketing communication tools and stated that: â€Å"An approach concerns the integration of a wide range of activities and functions that influence and impact upon dynamic information flows between an organization and its stakeholders.   Because in reality consumers integrate all messages received from an organization. Thus, even if the organization has transmitted uncoordinated messages to the same consumer, that consumer will aggregate and integrate those messages according to some pattern. Unfortunately, in some cases, the criteria chosen by the consumer to make such integration can harm the organization and associ ated brand value. Hence the company must be able to manage the process according to its own interests and strategic purposes† (Schultz et al., 2004). Considering the importance of marketing communication tools and the diversified use of these tools, highlighted by Schultz, it can be asserted that the modern business environment might bring a number of challenges to the business. Due to the increased competition in the market place and the requirement of extensive marketing research to promote brands and services, organizations are compelled to adopt an alternative approach which focuses on using multiple sources of marketing and promotion and ensures healthy... The report stresses that marketers and researchers evaluate the benefits a business might achieve by selecting a communication medium. For this purpose, extensive market research is required which helps the market researchers to determine consumers’ preferences and their accessibility to different communication mediums. Once the medium is decided, the researcher then move on to weigh the benefits that an organization perceive it would achieve by selecting the said medium. This reportmakes a conclusion that the criteria to select an efficient marketing communication tool is to carry out a need analysis. The outcome of the need analysis would communicate to the marketers of a business about the expectations and perceptions of the consumers in the market place. Moreover, the organization can also select marketing communication tools on the basis of its targeting strategy. Suppose, if an organization is targeting youth for its energy drink offerings, it would select social network medium to interact with the target market and influence their behavior. While basing their decisions on the target markets and its dynamics for selecting marketing communication tools, organizations must asses its ability to be creative in the marketing campaign and be distinctive in creating compelling marketing pitch. The author of the paper talks that As the business environment and marketing challenges are new with every passing day, it becomes essential for organizations to integrate marketing communication in the core organization functions. Businesses would ensure that that each and every activity of the organization is carried out in a manner, that it markets the organizational values, norms, culture, products and services to the target audience.

Who were the anasazi Essay Example | Topics and Well Written Essays - 250 words

Who were the anasazi - Essay Example The Anasazi lived in masonry villages that hosted sacred places where they offered sacrifices to their gods. Indeed, this cultural group had many gods. The masonry villages occupied the edges of Chaco Canyons. Apparently, access to the masonry villages was via rock climbing or by a rope. The Anasazi were farmers where they planted beans and other cereals in the dry land where corn was the stable food. They stored water in ditches that enabled them to survive during the dry seasons. Additionally, they were hunters and gatherers who sought to safeguard their families from drought-related effects. However, very little information about the Anasazi culture is available since archeologists can only find indirect evidence regarding Anasazi’s life. Indeed, archaeologists argue about various aspects of the Anasazi culture. For example, nobody can explain why the Anasazi deserted the Four Corners. Nevertheless, archaeologists agree that the Anasazi left many dwelling sites especially c liff

Marketing Environment Audit Of Wh Smith Marketing Essay

Marketing Environment Audit Of Wh Smith Marketing Essay Executive Summary The objective of this report is to conduct a marketing audit and appraise some of the processes, models and techniques used. This will include an evaluation of the actual external marketing environment in which an analysis of Porters Five Forces will be conducted to identify ways forward for WH Smith to stay competitive in the retail environment. P.E.S.T. analysis will be undertaken to identify the opportunities and threats facing WH Smith and an assessment of the actual internal marketing environment will be conducted in order to identify the strengths and weaknesses affecting WH Smith. This report found the relevant information from a variety of different sources including academic text books, case study texts, and various web sites including newspaper articles, the national statistics web sites, WH Smith annual reports and Datamonitor reports. Based on analysis from Porter Five Forces and P.E.S.T. the report found WH Smith lacking in the areas of expansion outside of the UK market in both the travel and high street divisions, WH Smith online store needs to be updated and more media needs to be added also the digital music download industry is worth looking into for future growth of the company along with the development of the already existing eBook website. And promotion and advertising is needed across all divisions and areas of the WH Smith. Introduction Background WH Smith is one of the leading retail groups in the UK. Its engaged in the retailing of newspapers, magazines, stationery, books and entertainment products. The company operates 565 high street stores and 490 travel outlets located at high streets, airports, train stations, hospitals work-place motorway service areas across the UK (WHSmithplc, 2008; Datamonitor, 2008). Key facts about WH Smith: WH Smith employs over 17,000 people. Every year 70% of the UKs population visit a WH Smith store On average, over 1.2 million people visit a WH Smith High Street store every day of the year WH Smith operates two divisions: High street and Travel. Every year 125 million travellers pass WH Smiths busiest Travel store at Londons Victoria Station WH Smith sells 1.5 million magazines every week; 24,000 magazines every hour they are open WH Smith sells in excess of 40 million books yearly On average, WH Smith sell 3,000 A4 pads daily End to end the sales of WH Smiths 3 best selling rulers would stretch from London to Spain (WHSmithplc, 2008; Datamonitor, 2008; Network Rail). Terms of Reference The aim of this report is to undertake a marketing audit appraise some of the processes, models techniques used for auditing the marketing environment. This is conducted thru evaluation of the external marketing environment assessing the actual internal marketing environment for WH Smith. From this the potential impact will be assessed to identify its impact on WH Smiths marketing planning marketing mix. The report will finish with a conclusion and recommendations will be made as regards the company going forward. Main Findings Kotler (2000, p. 708) states a marketing audit is a comprehensive, systematic, independent, periodic examination of a companys-or business units marketing environment, objectives, strategies, and activities with a view to determining problem areas, opportunities and recommending a plan of action to improve the companys marketing performance. An audit should be conducted on a regular basis, thoroughly and be well organised (CIM, 2002). An audit is undertaken so a company can identify its standing in the marketplace and involves an internal and external environmental analysis. Internal environment analysis: It is imperative for an organisation to regularly asses their marketing, financial, manufacturing and organisational competencies to ascertain the strengths and weaknesses of each factor (Kotler, 2000). Models used in this analysis: Value Chain Analysis PIMS (Profit Impact of Marketing Strategy) GAP Analysis Portfolio Analysis PLC (Product Life Cycle) Innovation Audit NDP (New Development Process) Experience Curves External Environment Analysis Theory: This analyses the micro and macro environments of the organisations which will lead to identifying the opportunities and threats facing the firm. Micro Environment: Factors closest to the organisation (customers, competitors, distributors, suppliers), these can have a considerable impact on the firms performance within the marketplace; the firm has no direct control over these factors but can have some influence (Businessdictionary, 2009). There are four techniques used in analysing the micro environment: Market analysis: Netmba (2007) states The goal of a market analysis is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm. Customer analysis: Identifying and understanding the needs and wants of your customers, exploring new trends for growth and expansion of the organisation (wmep, 2008). Competitor analysis: Entrepreneur (2009) describes competitor analysis as identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service Industry analysis: Industry analysis involves reviewing the economic, political and market factors that influence the way the industry develops. Major factors can include the power wielded by suppliers and buyers, condition of competitors, and the likelihood of new market entrants (Businessdictionary, 2009). A useful model that can be used when carrying out the internal analysis is Porters Five Forces: Porters Five Forces Model To quote from Hooley et al (2008, p 73) Porter (1980) suggests that five main forces shape competition at the level of strategic business units and that a systematic analysis of each in turn can help managers identify the key to competitiveness in their particular industry Competitive rivalry: Venturenavigator (2009) describes this as the intensity of competition between existing organisations in an industry. E.g. price, quality, and innovation. Threat of new entrants: Mallon (2005) suggests the risk of new entrants is based on the industrys barrier to entry, e.g. of brand capital costs, access to technology or requirements to obtain licenses. Substitutes: A substitute product is a product that replaces the need for your product altogether, e.g., Timber framed houses being replaced with steel frames (Whatmakesagoodleader, 2009). Supplier power: Buyer power looks at the relative power a companys customers has over it, size plays a factor, if the company is much larger than its suppliers, and purchases in large quantities, then the supplier will have very little power to negotiate. i.e. Tescos buying in huge amounts leads to suppliers having no power (Mallon, 2005). Buyer power: Customers can exert their power to shop around and demand lower prices; this creates price wars with companies which lead to reduced prices (Smit, 2006) also large businesses that purchase huge quantities from suppliers have greater buyer power and can demand lower prices; smaller firms do not have the same bargaining powers (Mallon, 2005). Macro Environment: Opportunities threats occur here, they are uncontrollable short-term factors that affect the organisation as well as everybody within society, and the organisation has no control or influence over these factors (CIM, 2002). In order to identify opportunities threats a PEST analysis must be conducted; this looks at four external factors affecting the firm: PEST Analysis Political: Political factors hold alot of weight over the regulation of a company e.g. consumer competition laws. Economical: The state of a countrys economy is central when deciding on business trading e.g. interest rates and inflation. Social: Social and cultural influences change from each country and must be measured e.g. changing trends, education, health system and ethnicity Technological: Technology is vital for competitive advantage, and is a major driver of globalization (Marketingteacher, 2010). SWOT Analysis: Hooley el al (2008 p42) states a SWOT seeks to identify the most significant factors, both internal and external, affecting the organisations and its markets. It provides a quick executive summary of the key issues. Secondly, however, by looking at where the strengths and weaknesses align with opportunities and threats it can help strategy formulation. The organisation can begin to see where its strengths might be best deployed, offensively and defensively, as well as where its weaknesses leave it vulnerable to change or competitor action. Porters Five Forces Analysis This analyse will report on the industry as a whole and identify ways forward for WH Smith to stay competitive in the retail environment. Buyer power High Having such a large operation gives WH Smith huge bargaining powers to negotiate terms without the risk of losing suppliers as switching costs are low and this makes industries highly competitive in reducing prices to win contracts with companies such as WH Smith (Datamonitor, 2009). Supplier power Low Supplier power becomes reduced for industries such as books, cards, stationery and entertainment because of the large number of companies within these industries that can supply WH Smith, also switching costs is relatively low (Datamonitor, 2009). Threat of new entrants High The rivalry from established competitors such as WH Smith discourages new entrants into the market but because the industry does not involve huge investment this encourages other businesses to start up (Datamonitor, 2009). Substitutes High eBooks threaten the traditional form of books but are a relatively new idea and currently not as popular as the traditional book concept, the reading devices are expensive which can turn customers off initial purchases, but WH Smith has adapted to this idea with the introduction of http://ebooks.whsmith.co.uk in October 2001 (Encyclopedia, 2002) another substitute to WH Smith is the increasing sales of second-hand books on sites such as Amazon and eBay. Competitive rivalry High WHSmithplc (2008) states large customer such as Tescos sell almost everything that WH Smith but at a reduced price such as cutting the prices of CDs to under  £10 damaging WH Smiths market share (Cope, 2003), all the while giving its customers the opportunity to carry out their grocery shopping at the same time. Consumers are looking for more value for money and it seems consumers are swapping trips to the high street in favour of a spin around a virtual store (Rigby, 2006), online retailers as Amazon give customers easy access to products online while facilitating easy access to compare prices and get more value for money. WH Smith needs to offer reduction and offers to match retailers such as Tescos and build on their web site. P.E.S.T Analysis Political: National minimum wage increase Threat The Office for National Statistics show that in October 2009 an increase from  £5.73 an hour to  £5.80 for adults was awarded with 18-21 year olds increased from  £4.77 to  £4.83. The majority of WH Smith employees would have benefited from this increase but WH Smith will be at a disadvantage with higher over heads being the main issue at a time when the economy is on a downturn (Hopkins, 2009). VAT increase in 2010 Threat Hopkins (2010) states the VAT increase of 2010 is another hit to WH Smiths profit margins as it increases from 15% to 17.5% in January, as this is necessary to bring stability to the UK economy it is also putting the company at a disadvantage, WH Smith high street stores have already seen a drop in sales over 2009 due to the economic downturn in the UK, this shows expansion is needed into other countries to avoid such risks throughout the company but as the WH Smith annual report shows there are no new plans to expand the high street division (WHSmithplc, 2009). Terrorist attacks Threat WH Smithplc (2009) states The spread of a deadly disease, an act of terrorism or war could decrease the number of customers visiting WHSmith outlets. The Travel division of WH Smith was particularly affected by such events on 11th September 2001 (New York City) and 7th July 2005 (London), which saw decreased amounts of commuters using airports and public transport which lead to a drop in sales (WHSmithplc, 2009). Due to the United Kingdoms involvement in the current war in Afghanistan WH Smiths Travel and high street divisions will be devastated by every terrorist attack in the UK for the foreseeable future due to their locations. Economical: Economic recession Threat The office of national statistics shows that the UK contracted by.02% in the third quarter of 2009 and remains 5.1% lower than the third quarter of 2008; however there is an increase in activity from the second quarter of 2009 showing the economy is slowly starting to recover. WH Smith (2009) Annual report shows high street division recorded a loss in sales of 2.3% over 2007 another loss of 5% over 2008, along with the closures of book outlets such as Borders and Woolworths this increase in the economy is good news for WH Smith in 2010. Interest rates Threat Interest rates were left unchanged at 0.5 per cent by the Bank of England today, as the Monetary Policy Committee (MPC) continued its policy of keeping the price of money at record lows to stimulate the flagging economy (Sabbagh, 2010). Ian McCafferty, the chief economic adviser at the CBI, states the unchanged interest rate is unsurprising due to the fact that recovery in the UK is likely to be slow and drawn out, similar to that following the 1980s recession with sub-par growth continuing into 2011. This hold on rates will promote consumer spending but is still a threat to WH Smith as this is not a permanent hold on rates and can be increased. Unemployment Threat The office of national statistics identifies that as of 16th December 2009 the unemployment rating stood at 7.9% which was relatively unchanged from the previous quarter and has risen 1.9% on the same quarter in 2008, this stands at one of the smallest increases in unemployment since spring 2008 giving hope that the economy is back on track, with more people in employment it will promote consumer morale and more spending which will lead to increased profits for WH Smith. Social: Increase in the travel industry Opportunity A survey conducted by Travelzoo showed that over half of the UK respondents said they had plans to travel more in 2010, 66% of UK respondents are hoping to take one or two holidays and 31% are thinking about more than three trips. This shows the importance of holiday to UK residents as 25% will give up nights out, 22% will give up house improvements and 52% will get rid of luxury goods in order to be able to travel in 2010 (news.holidayhypermarket, 2009). With more people that ever travelling in 2010 it shows the travel industry is back on track and will promote increased profits for WH Smith in 2010. Acquisitions and partnerships Opportunity WHSmithplc (2009) shows acquisitions of Leeds-based UNS with 71 retail units, 8 Caffee Nuovo coffee shops in 62 hospitals and 23 airport units from Alpha Retail UK Limited also a franchise deal with Road Chef was also confirmed in 2008 (Hasell, 2008). 2010 will see six units opening in Delhi airports giving WH Smith a good share of the Indian market and shows the division is set on further international expansion outside of the UK. An alliance with Penguin in which Smiths will stock only Penguins overseas guides in the majority of its travel stores in airports, and rail and bus stations to the exclusion of all rival brands titles is another step forward in a time of retailing giants like Tescos taking over the book industry WH Smith has taken steps to ensure its competitiveness in the marketplace as discounts from suppliers ensures lower prices for end users (Freedman, 2009). High street benefited from the closure of the Woolworth stores in 2008 with WH Smith looking to have control of ten of the Woolworths stores before the end of 2009 (Felsted Lemer, 2009), this is another step forward for the UK market but having only two stores outside of the UK shows high street needs to be more active in foreign expansion. Technological: On-line sales Opportunity Whsmith.co.uk was launched in May 1999 with the intention of winning a third stake of the online book-market within three years but problems identified in customer service, lack of products available and poor promotion the site is losing customers to bigger competitors such as Amazon, the same can be said of the entertainment and eBook sites WH Smith operates (news.bbc, 1999). The economic recession is making more people price sensitive and so many more consumers are searching the internet in the hopes of better deals and a bigger range of products, as Rigby (2006) states Shoppers, it seems, are swapping trips to the high street in favour of a spin around a virtual store. Investment, promotion and management into the online stores would yield endless profits for the company. Digital music and eBooks Opportunity Encyclopedia (2002) shows WH Smith has made advancements into the eBook industry starting with the launch of http://ebooks.whsmith.co.uk in October 2001, but as with whsmith.co.uk the eBook site is lacking in promotion and available products on the web compared to Waterstones who identify eBooks as being a big part of their business and a fast growing part of the book industry over the past twelve months (Allen, 2009), also digital music is an area WH Smith has no investment in but should be taking steps to invest in as more customers are turning to digital music rather than purchasing CDs as Garrahan (2009) states Physical album sales have fallen sharply as music retailing has evolved from CD album purchases in retail outlets to digital downloads of songs from online stores. According to research the author defines the strengths and weaknesses as follows: Strengths: Widely recognised brand in the UK WH Smiths (2009) states their business model is based on their widely recognised and respected brand which has been part of the UK economy for the past 217 years, Datamonitor (2009) states The Companys brand is an important asset and strongly appeals to the customer, thereby positively affecting the companys business an example of this would be 70% of the UK population visit a WH Smith store every year (WHSmithplc, 2009). Wide retailing operation in the UK Travel operates 490units: 135 are in airports, 114 in railway stations, 118 in motorway service area, 95 in hospitals and 19 in locations such as bus stations and workplaces, nine units are in four non-UK locations, in Paris, Shannon, Copenhagen and Stockholm (WHSmithplc, 2009). High street operates in 565 High Street stores located in almost all of the UKs major high streets (WHSmithplc, 2009), it benefited recently with the closure of Woolworths and is taking the appropriate steps to expand its presence with plans to take over ten of the Woolworths sites as stated by Felsted Lemer (2009) and the recent collapse of the 45 stores Borders book chain occupied in the UK was another opportunity for expansion of the high-street stores which WH Smith decline to invest in, WH Smith had initially shown interest in a deal but then pulled out of talks (Marlow, 2009). The company has show to be a strong competitor in the UK market but more focus is needed in expansion into foreign markets as competitors such as Amazon have done. Strong performing travel division 2009 showed profits of 17% to  £48million and 8% profit growth, the division operates from 490 units (2008: 449 units), 135 are in airports, 114 in railway stations, 118 in motorway service area, 95 in hospitals and 19 in locations such as bus stations and workplaces, nine units are in four non-UK locations, in Paris, Shannon, Copenhagen and Stockholm and these units have shown to perform higher in rush hour than some lower performing high street stores (WHSmithplc, 2009). 2010 will see six units opening in Delhi airports which will give WH Smith a good share of the Indian market and shows the strength of the travel division, its stability in an economy downturn and shows the division making the necessary steps for foreign expansion (Hall, 2009). Weaknesses: Geographic concentration: Datamonitor (2009) identifies high street as having two locations outside the UK: Paris and Belfast with travel operating nine units in four non-UK locations Paris, Shannon, Copenhagen and Stockholm with six more to be opened in Delhi airports in 2010 (Hall, 2009) . WH Smith is open to many negative environmental factors having all of its operations in Europe, one such factor is the current economic recession that resulted in a 2.3% loss in sales over 2007 and another 5% loss over 2008 for the high street stores. Competitors like Amazon have operations in Canada, Japan, UK, China, France, Germany and the US; also Borders operate in Australia, Malaysia, New Zealand, Singapore and the United Arab Emirates (Borders, 2010; Amazon, 2010). As Travel is taking steps for foreign expansion high street has no plans for expansion as WHSmithplc (2009) points out The High Street plan remains unchanged thus making the company vulnerable to adverse market conditions in the region and puts it at a competitive disadvantage over global retail giants (Datamonitor, 2009). SWOT Analysis Strengths Widely recognised brand in the UK Wide retailing operations in the UK Strong performing travel division Weaknesses Geographic concentration Opportunities Increase in the travel industry On-line sales Digital music and eBooks Acquisition and partnerships Threats National minimum wage increase VAT increase in 2010 Terrorist attacks Economic recession Interest rates Unemployment Marketing mix: Product WH Smith offers a wide variety of Books, Stationary, Gifts and Cards, Magazines, DVD, DVD formats, UMD formats, Blue-ray and HD DVD, Music, Games, eBooks, PC and Electronics in the high street and travel division. WH Smith needs to invest heavily in digital media; along with eBooks focus must be put on investment in digital music as this market shows huge growth with ITunes being the market leader. Price Due to the increased amount of competition entering the market WH Smith needs to adjust its pricing structure in line with its competitors to ensure customers feel they are getting value for money thus increasing its market share, as customers become more price sensitive and shop around for better deals online and high street. Agreeing partnerships as the travel division has done with Penguin is an example, this ensures a reduced prices for the customer at the till as it reduces supplier costs, and this in turn increases competitiveness with such rivals as Tescos and Amazon. Place WH Smith high street has 564 stores present in almost all of the major high streets within the UK and travel has 481 units in airports, hospitals, motor service, bus and train stations within the UK, the UK market works well for WH Smith but it now needs to focus on foreign markets. Travel occupies nine travel units in Paris, Shannon, Copenhagen and Stockholm, the recent plan to open six units in Delhi airports in 2010 is such a way forward but more expansion into other countries is needed to stay competitive. High street offer two stores outside of the UK in Paris and Belfast with no plans to expand further in 2010, while competitors such as Amazon and Borders have a presence worldwide WH Smith needs to expand to stay competitive with such companies. WH Smith online has a weak presence, a huge amount of investment in promoting and managing the site is required. It has been shown that more people are moving to the internet for day to day purchases, research on products and value for money, if WH smith is not seen to be offering these to consumers they will move to competitors such as Amazon. Promotion Advertising offered by WH Smith is poor for all divisions as this has an impact on sales, more focus needs to be put into the advertising and promotion of both divisions, i.e. TV, radio, internet, ideas such as sponsoring Universities/teams as students would cover a big part of WH Smiths customers, reduction in prices would also be classed as advertising, cutting prices below competitors and this would also lead to customer passing on the information thru word of mouth. Marketing planning (strategic tactical planning): Businessdictionary (2010) states Tactical planning is Systematic determination and scheduling of immediate or short-term activities required in achieving the objectives of strategic planning, while Strategic planning is a business process that many companies employ to identify their critical success factors that set the course for future growth and profits (Gaw, 2009). Tactical planning as relates to WH Smith includes short term plans including pricing structures, discounts, and loyalty cards. Strategic planning is more focused on long term goals such as expansion into new markets such as the move into India with six travel units opening up also developments in industries such as digital music downloads needs to be a main focus of WH Smith going forward as the world is moving into the digital age. Conclusion The report found WH Smith to possess a huge market-share within the UK, but lacking in the areas of expansion outside of the UK compared to other competitors such as Amazon and Borders which leaves it vulnerable to negative effects on the economy such as the current economic recession. Also retailers as Tescos and Asda can offer drop down prices of mostly all products WH Smith sells included in a customers weekly grocery shopping which heightens competition for WH Smith with these retailers WH Smiths attempts into the digital era is lacking, the companies websites (entertainment, eBook, whsmith.co.uk) were found to be in need of attention is areas such as customer service, products available and promotion as customers are not satisfied with the current system. Also the digital music industry was found to be a growing market and it would be in WH Smiths interest to invest in this area. Recommendations The report finds that the WH Smith needs to be more active in promoting the company outside of the UK, competitors such as Amazon and Borders have done this successfully, expansion into other countries reduces the chance of being affected by economic factors such as the economic recession in the UK which has had negative effects on WH Smith high street division with a reduction in sales over 2007 and 2008. WH Smith on-line needs vigorous investment in all online stores, customer service, availability of products and promotion are the main issues to start with. Amazon has a great online presence as it markets its site very well, targeting its customers with items relating to previous purchases, this is a good idea for WH Smith to work on. Investment in digital music downloads is advised as this market has shown to be growing rapidly with ITunes as market leader. More partnerships like Penguin need to be agreed in both divisions, thus reducing supplier costs which can be passed onto customers; this will help with competition from Tescos and Asda. Reference/Bibliography Allen, K (2009), E-readers turn heavy textbooks into a light read just like Dan Browns latest, http://www.guardian.co.uk/business/2009/sep/10/sony-readers-boost-ebook-market (date accessed: 12/01/2010) Amazon, (1996-2010), http://www.amazon.co.uk/ (date accessed: 06/01/2010) Bintliff, E, (2009), Borders UK goes into administration, http://www.ft.com/cms/s/0/87e1fc72-dac1-11de-933d-00144feabdc0.html (date accessed: 07/01/2010) Borders, (2010), Borders stores around the world, http://www.borders.com/online/store/InternationalStoresView (date accessed: 06/01/2010) Businessdictionary, (2009), Micro environment, www.businessdictionary.com/definition/microenvironment.html (date accessed: 25/11/2009) Businessdictionary, (2009), Industry analysis, www.businessdictionary.com/definition/industry-analysis.html (date accessed: 25/11/2009) Businessdictionary.com (2010), Tactical Planning, http://www.businessdictionary.com/definition/tactical-planning.html (date accessed: 10/10/2010) CIM (2002), Marketing environment stage 1, London, BPP Publishing limited Computergram, (1998), WH SMITH BUYS EUROPES BIGGEST ONLINE BOOKSTORE, http://www.cbronline.com/news/wh_smith_buys_europes_biggest_online_bookstore?print=1 (date accessed: 07/01/2010) Cope, N, (2003), WH Smith blames Sars and fall in CD sales for profits slump, http://www.independent.co.uk/news/business/news/wh-smith-blames-sars-and-fall-in-cd-sales-for-profits-slump-537378.html (date accessed: 06/01/2010) Datamonitor, (2009), Company Profile WH Smith Datamonitor, (2009), Industry Profile Stationary and Cards Datamonitor, (2009), Industry Profile Books Dickson, M, (2005), Swann Upping, http://www.ft.com/cms/s/0/575ea15e-b2cb-11d9-bcc6-00000e2511c8.html (07/01/2010) Directgov, (2010), VAT Value Added Tax, http://direct.gov.uk/en/MoneyTaxAndBenefits/Taxes/BeginnersGuideToTax/DG_4015895 (date accessed: 10/01/2010) Drummond, G and Ensor, J, (2004), Strategic Marketing planning and control, second edition, Oxford, Butterworth Heinemann. Encyclopedia, (2002), http://www.encyclopedia.com/doc/1G1-82247922.html (date accessed: 07/01/2010) Entrepreneur, (2009), Competitive analysis, www.entrepreneur.com/encyclopedia/term/82078.html (date accessed: 25/11/2009) Felsted, A Lemer, J, (2009), WH Smith eyes more Woolworths stores, http://www.ft.com/cms/s/0/6fc55222-2fd8-11de-a2f8-00144feabdc0.html (date accessed: 10/01/2010) Freedman, S, (2009), Booksellers get down to business, http://www.guardian.co.uk/commentisfree/2009/may/28/writers-kindle-revolution (date accessed: 10/01/2010) Garrahan, M, (2009), Apple joins forces with record labels, http://www.ft.com/cms/s/0/28129982-7a18-11de-b

MSU Grade Module on Mobile using Android OS Essay

The proposed system entitled MSU Grade Module on Mobile using Android OS is a mobile version of the current Grade Module of Mindanao State University. This system enables the instructor to input grades and update INC grades at any location and at any time. Obtaining the Grade Module password is also done using mobile connection. Reasons: * With the convenience of an Android-powered mobile phone, the instructor does not need to physically go to the clerk to request for Grade Module password. * The Grade Module password is sent through email which is more secure than printed Grade Module stub. * The instructor does not need to be in their respective department or in the university to input and/or update grades. * The scarcity of available computers in the university is no longer a concern. * If the instructor is away for seminars, vacations, and other reasons, the instructor no longer needs to request favour from other instructors to input and/or update grades for them, thus the accountability of the grade resides only to the instructor in-charge and lessen bothering other instructors. * With this kind of application, an instructor can become invisible from students who keep following him/her because of various reasons. Possible Problem: * Not all instructors have an Android-powered mobile phone. * Not all instructors maintain an email address, especially those who are not technology-savvy. * Internet connection is not stable for instructors who want to input and/or update grades within the university. * The availability of online modules of the university is not stable.

Communication Is Essential For Business As Well As...

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Exercise 77 - 766 Words

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